Archive for the ‘Branding’ Category

Executive Value Creation — It’s Not Only the Numbers That Matter

Leadership in a job, industry, or community is defined by delivering something no one else can. If you are an accountant, maybe your knowledge of technical GAAP is far superior because of the types of transactions you’ve led. Maybe you are a cabinet maker. And maybe you can prove you have the highest quality wood and […]

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Remarkable Leaders Rarely Have Jobs

There’s a difference between doing a job and having a brand. A job is mechanical, generic. With a job, a person is a cog in a system run by others. Someone else brings the employee the opportunity. It’s generally work that anyone with some basic training can do and leaves little room for empowerment. People […]

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Become the #1 Candidate with Resume Customization

You’ve heard it before, I’ll say it again — When it comes to resumes, it’s all about resume customization and accomplishments. Accomplishments are measurable, quantifiable outcomes that tie into your signature skills and career-defining achievements. They are written in a way that defines context and clarifies value delivered. I think the last part can be […]

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Resume Writing & Anxiety: Expect it, Embrace it!

I’m going through the process of getting ready to move. This means there’s a lot of early spring cleaning going on in my house as I decide what to keep and toss. As I go through all of my stuff, I realize how many useless things I accumulated over the years that only take up space […]

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Can Jobseekers Handle Truthful Career Advice?

Have you ever sent out a resume, job search idea, or business plan, and asked for someone’s career advice? When you sent it out, what were your motives? Did you want affirmation and validation of your hard work? Or, were you open to an honest dialogue, seeking suggestions for improvement? I receive a lot of […]

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