Archive for the ‘Cover Letters’ Category

Don’t Underestimate the Power of a Cover Letter

There’s a clear inclination to underestimate the power of a really great cover letter. I coach, I prod, I encourage executives to approach a cover letter (and resume!) like they would the discovery stage of a global go-to-market strategy. So often the very same executives, who would never rollout a new product or division by […]

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Jobseekers, Don’t Be a Substitute Hire

Hiring managers have choices. Even when it comes to a C-level candidate, the prospective pool is smaller, but often multiple people can be considered for 1 coveted position. Substitutes are often readily available. As a jobseeker, you don’t want to present yourself as the substitute option. If you position yourself as a commodity in your job search, […]

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Job Boards vs. Jobseekers

How are you spending most of your time executing your job search? Are you reigniting old professional relationships? Are you attending industry conventions/events? Have you joined a job accountability group or a related industry affiliation? Did you notice that one of the main questions above I did NOT ask was whether you’re applying to jobs […]

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You are an Asset, Not a Commodity!

If you are currently pursuing new job opportunities, please understand: 1) You are a valuable asset – you are a person that a good company wants to invest in. 2) You have the ability to add to your employer’s bank account – you’ve just got to be ready to show how! The ideas you’ve communicated, […]

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5 Stronger Ways of Using Your Resume

A job search strategy is really a marketing campaign. The product is YOU. Along with the resume and LinkedIn profile, it includes research on companies, networking and relationship building, interview preparation, and various degrees of follow-up on each area before you can close the deal. Sounds like a lot of work, right? It is, and […]

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Cover Letters & Networking – How These Work Together

Last week we talked about unsolicited resumes HERE. These are documents you send out even though there may not be a specific job posting to reference. Your hope is to find a way into an organization through a connection, build a relationship, and be thought of first when the right opportunity comes along. I’m a […]

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